Not all ideas are created equal.
We meet a lot of
entrepreneurs, many with really great ideas. They're eager to get going, to
launch their product or service. That's why they've come to us.
So, we start with our questions...
- How big is your market?
- What's your optimum pricing?
- What volume are you projecting?
- What volume do you need to be sustainable?
- What features are most important to your customers?
Sometimes (once, so far), they'll pull up a spreadsheet or notepad and rattle off the answers to those all-important questions.
Usually though, the honest answer is, "I don't know yet."
And that's OK, because we know how to get the answers to those questions.
Can you guess how we do it? Yep, Micro Testing.
